Digital Marketing New York Summit | June 7, 2018 | New York, NY, USA

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Artificial Intelligence - Why CMO's Who Don't Understand AI Should be Losing Sleep

Keynote Presentation - 9:05 am - 9:35 am

While many waste time arguing about the definition of AI, and if it exists, the astute are applying it in high impact areas, improving customer engagements, and getting massive value. If you aren't, you're falling behind in a big way, and you should be tossing & turning at night.  

In this session, we'll provide a primer on AI use cases avant-garde brands are employing to gain strategic advantage - delighting customers. We'll also touch on how to build AI on a sustainable, agile, future proof platform. 

Then, we'll explore some of the typical roadblocks hampering success, examples of brands working around them, and showcases of their outcomes. 

Takeaways:  

  • Key AI uses cases for improving customer experience and engagement 
  • How to spot a sustainable AI platform for your marketing function
  • Challenges you'll face and how to overcome them

Sponsored by:

Pegasystems

Pegasystems View details