Digital Marketing New York Summit | June 20, 2017 | Convene (730 Third Avenue) - New York, NY, USA

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Experiential Marketing, What is it Good For?

Think Tank - 2:40 pm - 3:05 pm

The premise is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience. 

If a brand event stirs genuine positive emotions within people then they are more likely to associate those emotions with that brand, which is more effective than just showing them a Facebook ad or something.

Occasionally the line blurs between experiential marketing and a straightforward PR stunt, but we aren't here to waste time quibbling over definitions.

Presented by:

TD Bank

Lloyd Balman, Head of Experiential Marketing, TD Bank View details