Digital Marketing Summit US | Jun 19, 2018 | Apella by Alexandria - New York, NY, USA
↓ Agenda Key
Keynote Presentation
Visionary speaker presents to entire audience on key issues, challenges and business opportunities
Keynote Presentations give attending delegates the opportunity to hear from leading voices in the industry. These presentations feature relevant topics and issues aligned with the speaker's experience and expertise, selected by the speaker in concert with the summit's Content Committee." title="Keynote Presentations give attending delegates the opportunity to hear from leading voices in the industry. These presentations feature relevant topics and issues aligned with the speaker's experience and expertise, selected by the speaker in concert with the summit's Content Committee.
Executive Visions
Panel moderated by Master of Ceremonies and headed by four executives discussing critical business topics
Executive Visions sessions are panel discussions that enable in-depth exchanges on critical business topics. Led by a moderator, these sessions encourage attending executives to address industry challenges and gain insight through interaction with expert panel members." title="Executive Visions sessions are panel discussions that enable in-depth exchanges on critical business topics. Led by a moderator, these sessions encourage attending executives to address industry challenges and gain insight through interaction with expert panel members.
Thought Leadership
Solution provider-led session giving high-level overview of opportunities
Led by an executive from the vendor community, Thought Leadership sessions provide comprehensive overviews of current business concerns, offering strategies and solutions for success. This is a unique opportunity to access the perspective of a leading member of the vendor community." title="Led by an executive from the vendor community, Thought Leadership sessions provide comprehensive overviews of current business concerns, offering strategies and solutions for success. This is a unique opportunity to access the perspective of a leading member of the vendor community.
Think Tank
End user-led session in boardroom style, focusing on best practices
Think Tanks are interactive sessions that place delegates in lively discussion and debate. Sessions admit only 15-20 participants at a time to ensure an intimate environment in which delegates can engage each other and have their voices heard." title="Think Tanks are interactive sessions that place delegates in lively discussion and debate. Sessions admit only 15-20 participants at a time to ensure an intimate environment in which delegates can engage each other and have their voices heard.
Roundtable
Interactive session led by a moderator, focused on industry issue
Led by an industry analyst, expert or a member of the vendor community, Roundtables are open-forum sessions with strategic guidance. Attending delegates gather to collaborate on common issues and challenges within a format that allows them to get things done." title="Led by an industry analyst, expert or a member of the vendor community, Roundtables are open-forum sessions with strategic guidance. Attending delegates gather to collaborate on common issues and challenges within a format that allows them to get things done.
Case Study
Overview of recent project successes and failures
Case Studies allow attending executives to hear compelling stories about implementations and projects, emphasizing best practices and lessons learned. Presentations are immediately followed by Q&A sessions." title="Case Studies allow attending executives to hear compelling stories about implementations and projects, emphasizing best practices and lessons learned. Presentations are immediately followed by Q&A sessions.
Focus Group
Discussion of business drivers within a particular industry area
Focus Groups allow executives to discuss business drivers within particular industry areas. These sessions allow attendees to isolate specific issues and work through them. Presentations last 15-20 minutes and are followed by Q&A sessions." title="Focus Groups allow executives to discuss business drivers within particular industry areas. These sessions allow attendees to isolate specific issues and work through them. Presentations last 15-20 minutes and are followed by Q&A sessions.
Analyst Q&A Session
Moderator-led coverage of the latest industry research
Q&A sessions cover the latest industry research, allowing attendees to gain insight on topics of interest through questions directed to a leading industry analyst." title="Q&A sessions cover the latest industry research, allowing attendees to gain insight on topics of interest through questions directed to a leading industry analyst.
Vendor Showcase
Several brief, pointed overviews of the newest solutions and services
Taking the form of three 10-minute elevator pitches by attending vendors, these sessions provide a concise and pointed overview of the latest solutions and services aligned with attendee needs and preferences." title="Taking the form of three 10-minute elevator pitches by attending vendors, these sessions provide a concise and pointed overview of the latest solutions and services aligned with attendee needs and preferences.
Executive Exchange
Pre-determined, one-on-one interaction revolving around solutions of interest
Executive Exchanges offer one-on-one interaction between executives and vendors. This is an opportunity for both parties to make key business contacts, ask direct questions and get the answers they need. Session content is prearranged and based on mutual interest." title="Executive Exchanges offer one-on-one interaction between executives and vendors. This is an opportunity for both parties to make key business contacts, ask direct questions and get the answers they need. Session content is prearranged and based on mutual interest.
Open Forum Luncheon
Informal discussions on pre-determined topics
Led by a moderator, Open Forum Luncheons offer attendees informal, yet focused discussions on current industry topics and trends over lunch." title="Led by a moderator, Open Forum Luncheons offer attendees informal, yet focused discussions on current industry topics and trends over lunch.
Networking Session
Unique activities at once relaxing, enjoyable and productive
Networking opportunities take various unique forms, merging enjoyable and relaxing activities with an environment conducive to in-depth conversation. These gatherings allow attendees to wind down between sessions and one-on-one meetings, while still furthering discussions and being productive." title="Networking opportunities take various unique forms, merging enjoyable and relaxing activities with an environment conducive to in-depth conversation. These gatherings allow attendees to wind down between sessions and one-on-one meetings, while still furthering discussions and being productive.
7:50 am - 8:30 am
8:35 am - 8:45 am
Presented by:
Stefanie Shelley, Strategic Advisor and Former CMO, Broadridge Financial Solutions
Michael Gabriel, CEO Quantum Barometer, and former EVP & CIO, HBO,
Ibrahim Jackson, Regional Director, Head of North America, Leading Edge Forum
8:45 am - 9:30 am
The seemingly ever expanding cadre of technological tools available to incumbent industry leaders are also available to myriad start-ups. Start-ups are using these new technologies to disrupt industries of all types, changing how customers think about tried and true industries. Disruption is found on every corner and it is critical for CIOs, CISO and CMOs to lead their organizations in a way that make them as nimble as their competitors.
Takeaways:
Presented by:
Neil Gomes, CDO & EVP Technology Innovation & Consumer Experience, Thomas Jefferson University and Jefferson Health
9:35 am - 10:00 am
To connect with your most prized shopper (especially millennials) organizations must adjust how they operate to meet the demands of digitally connected consumers. This means rethinking internal structures and headcount, meaningful integration with lines of business, and fostering a fail fast, fail cheap early innovator mindset. We'll discuss the how to approach these changes and talk to a Senior Technology leader who is building a path for a $1B internet retailer.
Sponsored by:
IBM
Presented by:
Sergio Borger, Innovation Program Director, IBM Global Technology Services, IBM
Work doesn't work like it used to. There are two trends shaping the future of business: Cloud and AI. The cloud has helped us eliminate the shackles of aging, on-premise software and systems. AI is moving us into the future by sparing us of busy work and unlocking valuable customer insights. Discover how solutions in the business communications space will need to adjust and evolve to serve the needs of today's modern, mobile workforce.
Sponsored by:
Dialpad
Presented by:
Dan Thompson, VP Enterprise Sales, Dialpad
10:05 am - 10:30 am
Popular movies, books and television shows typically position advanced technology as a threat to humanity and all we hold dear. Yet cognitive computing technologies such as artificial intelligence (AI), machine learning (ML), natural language processing and augmented reality (AR) are helping CIOs and CISOs make better decisions faster. We will discuss how cognitive computing can help us navigate the acceleration of activity and decisions that we are experiencing on our digital transformation journeys.
Takeaways:
Presented by:
Apurva Mehta, Director, Enterprise Architecture, Innovation, Cloud, Aon
With the pace of digital transformation outgrowing internal options; Organizations, more and more, are outsourcing business activities to 3rd-parties because of cost-savings, revenue opportunities, expertise, etc. Thus collaborating with our business partners early to select the right 3rd-party vendor(s) with the appropriate security posture is essential, especially for vendors hosting, processing and/or transmitting sensitive/regulatory information, or having access to our IT assets.
Presented by:
Nasser Fattah, Managing Director, Information Security & Disaster Recovery, Bank of Tokyo
Nowadays, global companies seek to drive responsible innovations and earn the trust of customers, partners, and employees. But in the interconnected digitized world, never has that challenge been more difficult. With 160,000 employees across 100+ countries, Schneider Electric, a leading energy management expert that takes 'digital' seriously, has created a solution that enables responsible and sustainable innovation practices and embeds privacy and security into hundreds of applications on a global scale. The talk aims to share how Schneider Electric transformed cybersecurity and compliance, which are usually perceived as a cost, into value for the business and its employees and customers alike. Beyond sharing how the company successfully delivered a global application security and compliance framework, the talk equips the audience with actionable strategies that empower them to create strong, responsible innovations in their own companies as well.
Presented by:
Ilya Kabanov, Global Director, Application Security & Compliance, Schneider Electric
10:30 am - 10:40 am
10:45 am - 11:10 am
Application security testing tools scan your code to reveal the long lists of known vulnerabilities, but not all are remediated before the next release-even with mature secure software development practices. Enterprises resort to using theoretical levels of criticality - not actual risks-to prioritize which accumulated vulnerabilities to fix and in what order. Many vulnerabilities often undergo an exception process and make it into protocol.
A real-time, embedded solution like Prevoty's runtime application self-protection RASP changes the game completely. Prevoty places an automated security mechanism at the front of the line - directly in the application's operating environment - to immediately lower risk and act as a compensating control at runtime.
As such, Prevoty-enabled enterprises see 98%+ of their known vulnerabilities mitigated instantly, reducing backlogs and expediting an otherwise cumbersome release process. Prevoty RASP detects live production attacks and generates real-time security event longs and reports. Security teams can then correlate pre production vulnerability scan results with Prevoty's runtime attack logs to go back, remediate based on actual risk - not just hypothetical threats. The result? Improved forensics.
Sponsored by:
Imperva
Presented by:
, ,
11:15 am - 11:40 am
Operational efficiency isn't a strategic competitive advantage; it is becoming a prerequisite for survival. Things that used to take weeks need to be done in seconds. Your customers expect a flawless experience, same day delivery, and services customized just for them. The survival of your organization in an ultra-competitive, fast-changing environment depends on whether your business can become smart, efficient and transparent. In this session, explore what it means to truly accelerate your business from the digital driver's seat by discovering what your processes really are and how to optimize them.
Sponsored by:
Celonis
One of the primary roadblocks to blockchain's broader adoption in the most relevant financial services use cases depends on resolution of a critical issue: security with a strong root of trust. The use of blockchain in cryptocurrency applications benefits from inherent security properties of the application that are lost when the technology is used for other applications. In order for blockchain technology to work, organizations need to believe and trust it. So, we must build trust into the technology of the chain itself by incorporating a root of trust for securing the cryptographic keys and operations of the system.
Takeaways:
Sponsored by:
Thales eSecurity, Inc.
11:45 am - 12:10 pm
Hadoop and related technologies for Big Data analytics can deliver tremendous business value, and at a lower cost than traditional data management approaches. But early adopters have encountered challenges and learned lessons over the past few years.
In this presentation, we'll discuss:
Sponsored by:
Dell EMC
Presented by:
Matt Maccaux, Global Big Data Practice Lead, Dell EMC
The diversity in manufacturing makes it difficult to define and adopt an industry wide security framework. Additionally, IT and OT operations have historically operated independently from each other, creating a challenge for manufacturers to assess their specific cyber security risk. The challenge will become even more complex as the connectivity of information and operational technologies increase, providing new opportunities for cyber criminals to target - and breach - manufacturing organizations. It is critical for manufacturers to consider vulnerabilities in both information and operational technologies in order to implement effective risk management strategies and to better understand the impact of a cyber attack on their infrastructure or a data breach specific to their business.
Takeaways:
Sponsored by:
BAE Systems Applied Intelligence
Presented by:
Brian Herman, VP of Sales, Americas, BAE Systems Applied Intelligence
12:15 pm - 1:25 pm
Digital disruption, which is causing digital transformation, is changing how you equip your employees and how your company interacts with customers. It is also changing the role of the CIO and CISO to be a business leader and internal sales leader for transformation. CIOs are now responsible for communicating strategies and recommendations to CxOs, boards and key stakeholders within a company. Join us, during lunch, for a passionate panel discussion with your peers as they share how they are successfully communicating internally to accomplish the company's goals.
Takeaways:
Moderated by:
Michael Gabriel, CEO Quantum Barometer, and former EVP & CIO, HBO,
Panelists:
Armughan Rafat, EVP, Chief Technology Officer, Advertising Specialty Institute
Imran Haque, Former CDO, CMA CGM
Stefan Ott, Group Head of New Business & Client Facing Technology, Guardian Life Insurance
1:30 pm - 1:55 pm
In order to build and maintain trust with their customers, successful retailers are investing in technologies to personalize digital experiences and launching omni-channel strategies that provide value to customers. They are also focused on protecting their ecosystems from fraud and data theft. And while security technologies are rapidly evolving, criminals are deploying more sophisticated attacks and cybersecurity threats against businesses with shocking frequency.
As retailers modernize their business and expand to new locations, their networks will need to support a growing number of connected devices. And as consumers are increasingly self-sufficient and rely on connected devices for product research and shopping, retail websites and online applications have become a critical avenue for engaging with customers and conducting business. An unprotected website is a security risk to customers and the organization, and any websites or applications that accept input from outside the network are also a significant threat vector that need to be protected. Furthermore, cyber-attacks are not the only threat to mission-critical retail business and customer data. Natural disasters, fires, hardware failures, data corruption, and human errors can erase data and not only expose organizations to unnecessary liabilities but could bring employee productivity to a standstill - so a proper modern data protection strategy protects retailers against all these disasters and the newest ransomware attacks.
Protecting the networks, the applications, and the data are core proficiencies to a suitable retail IT security strategy. Learn how to optimize connectivity, seamlessly secure widely distributed retail environments, and be able to walk away from ransomware attacks without losing any data or paying the attackers a penny.
Sponsored by:
Barracuda
Presented by:
Gus Fernandez, Solutions Engineer, Barracuda
Consumers rely on search at every stage of their decision journey, using a variety of devices. With voice search, mobile and desktop all playing a role, the complexity of the path to purchase can lead to wasteful and often duplicated search strategies.
The challenge for enterprise organizations lies in gaining insight into the entire, complex customer journey. Digital marketing operations are often siloed, relying on fractured channel data to make investment decisions. It is time for a different solution.
Discover how Holistic Search measures and optimizes the impact of search across the customer journey. By driving more consumer engagement in the search channel, Holistic Search changes searcher behavior for better economics and more value creation.
3 Takeaways From The Session:
Sponsored by:
iQuanti
Presented by:
Sastry Rachakonda, CEO, iQuanti
2:00 pm - 2:25 pm
Blockchain solutions provide an opportunity for financial institutions to reduce error rates, reduce capex and operating costs and reduce security risks. This all sounds great, but is it real? What are the realities and how do we achieve the promised benefits?
Takeaways:
Presented by:
Thien La, CISO, Wellmark Blue Cross Blue Shield
While new technology and solutions can help CIOs make faster, better and more precise decisions for an organization, nothing will take the place of a highly talented workforce. CIOs need to be great recruiters of talent, but even more important they must grow the skills and capabilities of their team by providing engaging and challenging opportunities. Competitive compensation is important for retaining great talent, but so is a work environment where individual growth and development are front of mind and not an afterthought.
Takeaways:
Presented by:
Alina Aronova, SVP of Technical Operations, Global Technology, Cengage Learning
2:30 pm - 2:55 pm
Data is everywhere! Critical business decisions are made daily using your data but can you be sure the data you are using is accurate, timely and secure? Transactional data is in motion and by definition is being changed and manipulated as part of it's useful lifecycle, but once that data is at rest, it becomes a target. Malicious actors are actively attacking that data every second of every day, and your data could be next. Building trust in that data will be a journey you will need to consider. Learn how you can start a journey to build trust in your at rest data as part of your digital transformation strategy.
Sponsored by:
Leonovus
Presented by:
Peter Hundal, VP, Strategy and Solutions, Leonovus
This session will look at pro-actively hunting APT actors with cyber deception, including collecting IOCs and generating actionable, high-fidelity threat intelligence to drive mitigation. We will discuss the predictable pattern of attackers and examine case studies of three separate APT attacks, including Patchwork, that were caught using cyber deception.
Sponsored by:
Cymmetria
3:00 pm - 3:25 pm
Black Mirror is an Emmy Award-Winning British anthology TV series that explores near-term techno dystopias. How close are we to living and working in a Black Mirror world? And what should we do about the sometimes unintended consequences of digital disruption as corporate officers, employees, and as individuals? In this lively interactive session, we will explore the "creepier" aspects of the coming world of AI, and will discuss the legal, security and ethical issues that we may soon all be facing.
Presented by:
Richard Kessler, Executive Director, Cyber Security Strategy & Governance, KPMG
Jason R. Baron, Of Counsel, Drinker Biddle & Reath LLP
Shakespeare wrote that we should be afraid of greatness as "some are born great, some achieve greatness and some have greatness thrust upon them". This is true today as well for CIOs and CISOs. Digital transformation driven by digital disruption will happen, the only question being will the CIO drive it or will it be thrust upon them. We will discuss how to be a proactive voice in driving your company's digital transformation journey instead of waiting and responding to the voice of others.
Takeaways:
Presented by:
Lateek Willie, Executive Director, IT Security Engineering & Operations, XPO Logistics
While we are driving the transformational journey for our companies and our customers, the smartest of us are listening to the person in the passenger seat giving direction: the customer. The customer is able to guide us through the myriad of social media tools to engage with your brand. Social needs to a two-way communication, speaking to the customer as much as you listen to them.
Takeaways:
Presented by:
Lloyd Balman, Head of Retail Marketing & Innovation, TD
3:25 pm - 3:35 pm
3:40 pm - 4:05 pm
Many business owners can stand up on a stage and educate an audience on the bottom line, on how to generate revenue or grow. In this session, Geoff will show his audience how adding value from what you hear and know and delivering that value to the customer. At a conference for business intelligence, you leave feeling empowered and ready to start selling.
But how do you sell? How do you grow year over year? This session will show what's in it for you. Where does your business come into play with making profit on technology? How do you do the right things to keep up with the ever-growing market of technology? Geoff Yearack has sold and profited from this concept time and time again, and will speak more on the topic of how value and putting it all together brings a business owner profit.
Presented by:
Geoff Yearack, President, RCN Technologies
Mobility has changed everything. Mobility combined with virtual reality (VR) and augmented reality (AR) is changing commerce in ways unforeseen ways driving customers to expect more on how they engage with a company. This power shift from company to customer has put increased pressure on on businesses to change. However, mobility, AR and VR can also be the beacon that drives a company's digital transformation due to its universality in experience and understanding and is impacting the work of CIOs, CISOs, CMOs and Customer Experience Officers
Takeaways:
Presented by:
Jay Sauerbrei, Senior Vice President, Marketing, LaSalle Investment Management
Manufacturers/Retailers have utilized RFID for years. New and improved technologies, devices and solutions have provided opportunities to improved the Manufacture/Retail Customer Experience as well as improve back office data collection and inventory management. We will discuss how the Internet of Things (IoT) is transforming today's manufacturing/retail experience.
Takeaways:
Presented by:
Howard Cohen, Head, Digital Capability Management, Collaboration Services, Bristol-Myers Squibb
4:10 pm - 4:35 pm
As today's attacks become more sophisticated, the pressure to protect access to enterprise systems and applications has grown considerably. Unlike the traditional security perimeter model, a Zero Trust approach dispels the notion of traditional models and moves toward a 'Never trust, Always verify' model for protecting access to data. Zero Trust recognizes that any network, device, user, or application could be compromised, and the credentials associated with them. As such, in order to better protect sensitive company resources, IT departments need to adjust their mindset and adopt a new way of thinking: that bad actors are already in their environment. Join us to hear how identity has become the hub of any Zero Trust framework, and discover several guiding principles and paradigms that help define a Zero Trust model.
We'll examine: The current (broken) state of security and the role identity plays in cyber attacks, the massive rethink underway that redefines security to follow identity, and how Centrify is adopting a Zero Trust model approach with identity at the core, thus uniquely helping reduce risk through the power of identity services.
Sponsored by:
Centrify
4:40 pm - 5:00 pm
Our Governing Board will summarize the learnings from the day and discuss the path forward for building an ongoing community of CIOs where common issues can be addressed and success stories can be shared.
Takeaways:
Panelists:
Michael Gabriel, CEO Quantum Barometer, and former EVP & CIO, HBO,
Ibrahim Jackson, Regional Director, Head of North America, Leading Edge Forum
Stefan Ott, Group Head of New Business & Client Facing Technology, Guardian Life Insurance
Geoff Yearack, President, RCN Technologies
5:00 pm - 6:30 pm