Digital Marketing Summit US | Jun 19, 2018 | Apella by Alexandria - New York, NY, USA



Retail IT Security: Protecting the Networks, the Applications, and the Data

Executive Boardroom - 1:30 pm - 1:55 pm

In order to build and maintain trust with their customers, successful retailers are investing in technologies to personalize digital experiences and launching omni-channel strategies that provide value to customers. They are also focused on protecting their ecosystems from fraud and data theft. And while security technologies are rapidly evolving, criminals are deploying more sophisticated attacks and cybersecurity threats against businesses with shocking frequency. 

As retailers modernize their business and expand to new locations, their networks will need to support a growing number of connected devices. And as consumers are increasingly self-sufficient and rely on connected devices for product research and shopping, retail websites and online applications have become a critical avenue for engaging with customers and conducting business. An unprotected website is a security risk to customers and the organization, and any websites or applications that accept input from outside the network are also a significant threat vector that need to be protected. Furthermore, cyber-attacks are not the only threat to mission-critical retail business and customer data. Natural disasters, fires, hardware failures, data corruption, and human errors can erase data and not only expose organizations to unnecessary liabilities but could bring employee productivity to a standstill - so a proper modern data protection strategy protects retailers against all these disasters and the newest ransomware attacks. 

Protecting the networks, the applications, and the data are core proficiencies to a suitable retail IT security strategy. Learn how to optimize connectivity, seamlessly secure widely distributed retail environments, and be able to walk away from ransomware attacks without losing any data or paying the attackers a penny.

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