Digital Marketing Summit US | Jun 19, 2018 | Apella by Alexandria - New York, NY, USA
Consumers rely on search at every stage of their decision journey, using a variety of devices. With voice search, mobile and desktop all playing a role, the complexity of the path to purchase can lead to wasteful and often duplicated search strategies.
The challenge for enterprise organizations lies in gaining insight into the entire, complex customer journey. Digital marketing operations are often siloed, relying on fractured channel data to make investment decisions. It is time for a different solution.
Discover how Holistic Search measures and optimizes the impact of search across the customer journey. By driving more consumer engagement in the search channel, Holistic Search changes searcher behavior for better economics and more value creation.
3 Takeaways From The Session:
Presented by:
Sastry Rachakonda, CEO, iQuanti
Sponsored by:
iQuanti